E-Commerce Director

Cheers are seeking an experienced E-Commerce Director to join and lead the team on Shopify and optimisation of conversion rate. Join a high-profile, fully remote e-commerce role where you’ll have the opportunity to learn and master the technical grit and marketing strategy that converts website traffic to customer action within Shopify.

The successful applicant will be responsible for the operation of the online store, optimizing customer journey, handling testing programs and leverage data of product performance to gain insight into future growth possibilities for revenue and profitability.

• Company: Cheers
• Position: E-Commerce Director
• Employment Type: Full-Time
• Location: Remote – US, Canada, or LATAM
• Compensation: Based on experience and expertise

Key Responsibilities

• Shopify & E-Commerce Operations
• Run your daily Shopify operations such as product pages, templates, product merchandising, apps and quality checks.
• Manage site promotions, special deals and ecommerce campaigns.
• Collaborate with outside developers for customization on Shopify features and tech projects.
• Continue to assist the company in the process of migrating to Shopify and assist in a smooth transition.
• Conversion Rate Optimization
• Build test strategy and plan a CRO test roadmap.
• Design and analyze tests on specific product pages, checkout, bundles, upsells, subscriptions, offers, and merchandising elements.
• Explore successful DTC companies and competitors to find valuable e-commerce tactics.
• Collaborate with the designers and developers to design landing pages and create variations.
• Map effective and appropriate ads to appropriate experiences on the website.

Analytics & Performance

• Supervised by the E-Commerce Director will be vital stats including conversion rates, average order value, bounce rate, checkout stages, subscriptions conversion, retention, E-Commerce performance at large, and others.
• Interpersonal skills across platforms like GA4, Triple Whale, Northbeam, PostHog and tools like heatmapping will enable the candidate to recognize customers’ behavior and make intelligent methods decisions on optimizing the site.

Requirements

• Experience managing a Shopify e-commerce site is a plus–specifically, experience in DTC brands with a minimum of 4 years. Experience in CRO and successful track record of conducting tests and improving conversion rates is critical.
• Be familiar with requirements in the Shopify ecosystem, such as typical apps and tools used for subscription, upselling, and retention. Being able to think strategically and have an action plan is very desirable.
• Having experience to manage email and SMS agents, Shopify theme customization, landing page builders, or Amazon products listing is helpful.

Why Join Cheers?

• It’s a remote gig that gives the opportunity to be part of the growth of a high-energy consume offering. They get full fledged remote working options, paid leave, team working and professional development opportunities working remotely. Other benefits are subject to change by area.
• Compensation will be tailored to one’s experience level, and higher will be offered for those candidates who have experience with lifecycle/retainment along with solid Shopify familiarity and CRO experience.