SEO Analyst

This position will be reporting to the VP of Digital and will have cross-functional interactions with the Reporting and Analytics team, the technical team for the large-scale website modernization and migration project, and Digital as a whole. It is a very collaborative position that is part of the Web Operations organization, and works closely with the Content, Product Marketing, Digital Marketing, Development and Design teams.

What You’ll Do

Content SEO & Optimization

• Perform keyword research to help with content creation, optimization and product alignment campaigns.
• Create SEO content briefs with target keywords, search intent, content structure recommendations and internal linking opportunities.
• Perform an audit of current web pages to identify optimization opportunities, cannibalization, thin content and issues of keyword drift.
• Ensure TOFU/MOFU content planning with business priorities and product taxonomy Use SEO optimization tools like Clearscope to optimize and score the content.
• Collaborate with Product Marketing and Content teams to ensure opportunities for content are validated before they are produced

SEO Analytics & Reporting

• Create and maintain periodic SEO dashboards and reporting within GA4, Google Search Console, Looker Studio or Power BI
• Track keyword positions, organic traffic statistics, CTR and impressions, along with conversions.
• Compare traffic changes and find out the possible reason of traffic changes like algorithm changes, migration impact, seasonality, etc.
• Relate organic search results to pipeline and conversion results
• Communicate results and suggestions in a business-oriented manner

Technical SEO Support

• Perform technical SEO audits with tools like Screaming Frog and Sitebulb.
• Understand and resolve crawl, indexation, canonical, redirect and hreflang problems
• Share migration QA and redirect validation efforts throughout web properties
• Help with structured data and schema implementation with development teams
• Track Core Web Vitals and share suggestions with technical stakeholders

Cross-Functional Collaboration

• Collaborate with Web Operations, Development, Design, Content and Product Marketing teams for SEO projects
• Take care of the SEO related tasks and work flows in Wrike.
• Solve technical and non-technical Teams’ issues by giving clear instructions and proper recommendations on SEO.
• Provide SEO recommendations and technical requirements quickly and clearly between technical and non-technical teams.
• Support wider visibility of AI search and Answer Engine Optimisation (AEO) efforts as the organisation develops their search strategy

What We’re Looking For

Required Qualifications

• 3-5 years of on-site SEO experience in a B2B, SaaS or enterprise setting.
• Excellent experience in content SEO, keyword research and content brief development
• Get hands-on experience with GA4 and Google Search Console for SEO reporting and analysis.
• Knowledge of SEO tools like Semrush, Ahrefs, Screaming Frog and Clearscope.
• Interpretation skills for SEO metrics and data.Understanding how to use SEO data and metrics to inform business decisions.
• Excellent organizational abilities, working on multiple projects simultaneously

Preferred Qualifications

• Learn about website redirect validation and experience enterprise website migrations.
• Understands Looker Studio or Power BI reporting
• Deep knowledge of technical SEO concepts such as canonicals, hreflang, schema markup, and crawl optimization.
• Have a working knowledge of multiple brands or multiple products in the same organization.
• Handling modern CMS or JAMstack environments like Astro, Storyblok or Vercel
• Understanding the principles of AI search visibility and Answer Engine Optimization (AEO).
• Have experience with project management tools like Wrike

The salary range in United States of America for this position is 65,000.00 to 81,000.00 USD Annual.
Specific offers in this range will vary depending on skills, experience and qualifications. If you have a role that’s not sales, you can also receive a bonus. In the case of sales positions, this range will contain a commission objective.

Pay transparency and fair compensation practices are upheld. In the interview process, if you are interested in our compensation approach please feel free to ask questions.